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Blendology Selected as Ogilvy Digital Lab Partner

25 October 2012
Blendology’s ‘tap-to-connect’ interactive event solutions to showcase at Ogilvy Digital Labs Storytelling Lab Day Event

Cambridge, UK – 25 October, 2012 -– Blendology Limited, the interactive event solutions company, announced today that its SoJoLife and ProJoGroup ‘tap-to-connect’ solutions have been selected to be showcased at the Ogilvy Digital Labs biannual event in London this week. In addition to participating at the event, Blendology has been asked to install a working demo in their permanent lab.

Ogilvy & Mather is one of the largest marketing communications agencies in the world and the Ogilvy Digital Lab is a hub for partnerships, research, education and knowledge sharing around new media and innovative communications,” stated Bill Munday, CEO of Blendology. “Ogilvy Digital Labs organises these Lab Day events to introduce its clients, creative partners and Ogilvy employees to new technologies to inspire, enhance and deliver memorable marketing solutions. Storytelling is the theme of this event and Blendology will be demonstrating how our ‘tap-to-connect’ devices and solutions can help tell the brand’s story by connecting customers directly to brands and engaging them in real-life and online.”

Munday continued, “Blendology’s ‘tap-to-connect” solutions offer the perfect blend of digital marketing, social networking and very clever, but simple, wireless technology that enable brand managers to deliver experiential live events that engage customers in real-life and online. Blendology’s branded ‘tap-to-connect’ devices enable real-life connections between event attendees and brands and help drive those connections to online networks and brand communities. The data captured from these connections and online engagements tell their own invaluable stories about the consumers, their behavior and brand influencers to the brand managers.”

Blendology will be showcasing SoJoLife and ProJoGroup at Ogilvy Digital Labs Storytelling Lab Day on 26th October 2012 in London.




About Blendology

Blendology is an interactive event solutions company that has developed simple ‘tap-to-connect’ devices and applications that enable brand managers and event organisers to connect, engage and interact with people at events, build online communities and get a greater return from marketing spend.

Blendology’s ‘tap-to-connect’ devices and applications build direct connections between Brands and consumers and provide multiple opportunities for both offline and online engagement from a single promotional spend.

Blendology’s event solutions include ProJoGroup, designed specifically for the professional conference and exhibition market, and SoJoLife which is targeted at large scale social gatherings such as live performances, sporting and hospitality events. No infrastructure or pre-registration is required – it simply works.

Established in March 2011, Blendology is a privately held company with multiple patents filed for its ‘tap’ technology and business model. For more information, visit




For further information please contact:


Bill Munday
M. +44 (0)7960 525 035


Destanie Clarke
Head of PR
M. +44 (0)7753 826162