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Blendology Collaborates with John Lewis Cambridge to Deliver Unique In-Store Eco Treasure Hunt as part of e-Luminate Cambridge Festival 2014

17 February 2014
Blendology’s Unique oneTap Low Energy Devices Provide an Innovative and Fun Way to Introduce and Educate Participants to the Benefits of Eco-Friendly Consumer Products

Cambridge, UK – 17 February, 2014 -– Blendology Limited, the interactive event solutions company, announced today the collaboration with e-Luminate® Foundation and John Lewis Cambridge department store to deliver a unique in-store treasure hunt this week as part of the e-Luminate Cambridge Festival 2014.

The Eco Treasure Hunt will showcase how technology can be used in innovative and fun ways to educate young consumers not only to the benefits of energy efficient and environmentally-friendly products but also help them to become educated consumers.


The Eco Treasure Hunt will be held in the John Lewis Cambridge store on Wednesday 19th February from 12.00pm to 6.00pm and open to all.  Participants will use Blendology’s low-energy oneTap devices and a set of clues to identify and locate 6 eco-friendly products located throughout the John Lewis store. Participants who successfully complete the treasure hunt will be entered into a prize draw.


Registration for the Eco Treasure Hunt will be outside the ground floor entrance to John Lewis in the Grand Arcade. Participants can find further details and also pre-register via Eventbrite:


“e-Luminate Cambridge Festival 2014 is about showcasing imaginative technology to shed light on low carbon innovations and inspiring the future,” stated Alessandra Caggiano, Founder and Managing Director of e-Luminate® Foundation. “The e-Luminate Eco Treasure Hunt is unique, fun, educational and enlightening for young consumers and a great addition to this year’s Festival.”


Dominic Joyce, head of branch at John Lewis Cambridge, said, “I'm delighted we've had the opportunity to collaborate with e-Luminate and Blendology on this innovative activity, particularly during half-term. We've held treasure hunts in our store before but never one like this; we're sure our customers, especially the younger ones, will enjoy it.”


“We are really pleased to be working with e-Luminate and John Lewis Cambridge and participating in this year’s Festival,” stated Bill Munday, CEO of Blendology. “The Blendology oneTap solution uses Bluetooth wireless technology which makes our devices intrinsically low-energy, highly reliable and secure. Integration with Eventbrite makes pre-registration of participants quick and seamless, and the Treasure Hunt Checker feature makes logging, entry and selection of prize draw winners secure, quick and reliable. The oneTap solution offers something new, exciting and fun that engages people both offline and online at events, locations and destinations, and is used by leading organisations and event organisers around the world.”




About Blendology

Blendology is an interactive event solutions company that has developed simple oneTap devices and applications that enable brand managers and event organisers to connect, engage and interact with people at events, build online communities and get a greater return from marketing spend.


Blendology’s oneTap devices and applications build direct connections between Brands and consumers and provide multiple opportunities for both offline and online engagement from a single promotional spend.


No infrastructure or pre-registration is required – it simply works


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