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BLENDOLOGY’S ONETAP SOLUTIONS TO BE TRIALLED BY GEOMETRY GLOBAL – THE WORLD’S LARGEST BRAND ACTIVATION AGENCY

27 February 2014
Blendology’s Innovative oneTap Devices and Solutions to Provide Valuable Analytics from Offline, Online and Social Engagements during Innovations Week

Cambridge, UK – 27 February, 2014 – Blendology Limited, the interactive event solutions company, announced today that its unique oneTap devices will be trialled by Geometry Global, the world’s largest activation agency, during their Innovations Week. Blendology’s oneTap devices will be used by all staff at Geometry Global’s Westbourne Terrace offices in London during the week-long event.

‘Geometry Global was born out of the merger of three of the most successful brand activation agencies to become the largest activation network in the world,” stated Bill Munday, CEO of Blendology. “Geometry Global is trialling Blendology’s oneTap devices and a range of unique features to not only introduce its staff to new and inspiring technologies, but also to gain greater insights into the multi-dimensional analytics provided by Blendology’s solutions.”

 

Munday continued, “Blendology’s oneTap solution is a multi-channel marketing tool that delivers the necessary analytics required to provide useful insights and measure effectiveness over the life of a campaign. Blendology’s very clever, but simple, oneTap gadgets are new, exciting and fun, and engage people both offline and online at events, locations and destinations. The oneTap solution is a perfect blend of digital marketing and social networking that bridges the offline experience to online behaviour.”

Debbie Ellison, Head of Digital Delivery, Geometry Global said: “As our clients' needs evolve, so too does the role of technology in our lives, so for activation to be ever more precise, for us to be relevant in a modern context and remain useful to our clients, we must innovate.  By partnering with Blendology during our very own Innovations Week, we demonstrate our ability to marry creativity, data and technology, resulting in an immersive experience that is relevant and engaging for our colleagues.” 

During the Geometry Global Innovations Week, around 300 UK and EMEA staff will be given Blendology oneTap badges. Staff will use the oneTap badges to network and connect to each other, just by tapping their badges together to instantly exchange information which they can download onto their computers, see all their connections, and quickly and easily add them to their contacts and social networks. Blendology will be showcasing the new tap-to-snap application where staff can just tap their oneTap badge on a oneTap enabled tablet to take their photo which is instantly and automatically uploaded onto their twitter feed. Other real-time applications such as Lucky Draw selector will allow employees to enter a prize draw by just tapping contest posters, while real-time mapping of connection activity and seminar attendance will be displayed on large screen displays.

 

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About Blendology

Blendology is an interactive event solutions company that has developed simple oneTap devices and applications that enable brand managers and event organisers to connect, engage and interact with people at events, build online communities and get a greater return from marketing spend. 

Blendology’s oneTap devices and applications build direct connections between Brands and consumers and provide multiple opportunities for both offline and online engagement from a single promotional spend.

No infrastructure or pre-registration is required – it simply works

Blendology’s oneTap solution is used by leading organisations and event organisers around the world, including the prestigious Founders Forum, UK Trade and Investment (UKTI), SIME Stockholm, and Cambridge Wireless (CW).

For more information, email info@blendology.com or visit www.blendology.com

 

About Geometry Global

Geometry Global is the largest and most geographically complete activation agency of its kind, providing brand marketers with a unique solution for an unmet need: Precision Activation. This proprietary approach focuses on the exact blend of context and content that combine to influence consumer behaviour, transforming proven communication techniques and big creative ideas into effective and profitable business growth drivers. With a team of 4000 experts in 56 markets, the global network develops highly compelling marketing programs - informed by data and insights - connecting people with brands at precisely the right times, in the right places, and right ways - making a measurable difference to clients’ businesses.   Launched in June 2013, Geometry Global delivers award-winning creativity and integrated talent across a range of disciplines including Shopper, Relationship, Promotional and Experiential, Trade and Digital Marketing. Geometry Global is part of the WPP group. For more information, visit www.geometry.com.